The S90, which replaces S80, reminds me of the old good Volvos. It looks different in comparison with German products and somewhat coarse - especially the taillights. There is something interesting in it and something not obvious. Generally, the S90 looks like a vehicle for individuals.
Volvo is on the upswing. The main drivers of growth are its SUVs - XC60 and the new XC90. I do not suppose the S90 to be so popular as they, but it will surely complete the range well. I do not expect the S90 to win with Mercedes-Benz, BMW or Audi either. It has not to win. Good to see Volvo in a good shape! And I wait for the estate version - the V90.